What a brilliant two days it’s been at the Office Show 2017! The show incorporated a full day dedicated to Virtual Assistants – right up my street. It’s a fantastic opportunity to network and meet like-minded people in business. And what made it even more exciting was bringing the Outstanding Virtual Assistant award for 2017 back to Scotland for the second time!
Since graduating university in June, I never thought at the age of 22 I would have started attending networking events already. I was lucky enough to be able to study something at university which I have a passion for, fashion and marketing . We live in a world where graduate jobs are like gold dust for most industries, and it is often a case of who you know, not what you know. Networking events are now an essential part of looking for job opportunities and getting your business known. It allows people to build a bank of contacts, many from completely different industries.
For most, it is the dominant players – Facebook and Twitter – which are utilised to help grow and promote their businesses. However, there are several other platforms, lurking in the shadows which despite being overlooked are jam packed with features specifically designed to help you and your business excel. If you’re in business, LinkedIn might just be the way forward.
If you think Social Media is just for catching up on the latest gossip with your friends you’re wrong. Many businesses have had loads of success with Social Media, in fact some businesses put their success down to Social Media alone and with a honed strategy and a little effort you can reap results.
Twitter is one of the most popular social media sites on the web for individuals and business owners, I know it’s my favourite. Twitter is a really useful tool in promotion and marketing, however, to get the most out of Twitter you’ll probably need to organise your feed and the easiest way to do this is through Lists.
Businesses stay in touch with their customers and generate more interest in them through one or more of the various social media platforms out there. Facebook is one of the most well-known and well used social media platforms with more than 1.2 billion users around the world and this number is growing.
It’s the Holiday Season again, but before we hang up our stockings and tuck into some figgy pudding, it is worth remembering that as the year comes to an end, it is a good time to put processes in place to ensure the next year is even more successful than the last. With this in mind and in honour of the festive spirit let’s celebrate with The Twelve Days of Business!