Watch your business grow

We’re passionate about providing stress-busting and time-saving solutions to businesses with big ambitions but precious little spare time.

We want to set you free from the time consuming and repetitive tasks that prevent you from focusing on income generation.

How do we do that?

We provide tailor-made finance, admin, social media and business support packages on a flexible as and when they are needed basis. We’re here to hold your hand for either a one-off project or on an ongoing contract basis.

How we work

Our cornerstones are flexibility and efficiency – we can come to your workplace or support you remotely over the web.

The ValueAdd team are here to keep the day to day running of your business ticking over smoothly while you get on with managing and growing it.

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Who we work with

We have worked with businesses of all shapes and sizes, in industries from marketing and event management through to travel, lettings, hospitality, animation, technology, cyber security and everything in between.

Whether we’re working with a sole trader or an SME  we genuinely enjoy giving you the time to do what you love whilst watching you and your business flourish.

So let us shoulder your business burden and you never know, with our support it might not be as stressful as you think it is.

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The ValueAdd Team

Being such a high-achieving company director, it’s no wonder that Michelle made it her mission to surround herself with associates of the highest quality. From chartered accountants and certified bookkeepers to social media marketing professionals, ValueAdd has a specialist who can help with every business unique needs.

  • ValueAdd Michelle

    Michelle Smith

    Founder & Director

    Michelle is ValueAdd’s founder, chief number-cruncher and resident organisational genius.
    A Business Management graduate, Michelle decided to put her formal education into practice in 2011 when ValueAdd was born. 20 years worth of experience in management, accounts, research, computing and admin ensured that Michelle got off to a flyer in enterprise.
    The completer/finisher part of Michelle’s personality means that she loves nothing more than untangling the spaghetti of clients’ accounts.
    As the MD of ValueAdd, Michelle takes huge pride in leading her team to deliver great work for her clients, many of whom have been with the company for years.
    A multiple small business and bookkeeping award winner, Michelle shares her life and business experience as a Women’s Enterprise Scotland Ambassador and she also supports youngsters in her role as a mentor. Did we mention she's also an Ideal Schools Ambassador whereby she promotes better bookkeeping throughout the UK?
    When she’s got time to draw breath, Michelle likes to chill out on the sofa watching a crime documentary or catching up on her soaps with a large coffee and some choccy biscuits.

  • ValueAdd EmmaJ

    Emma Jauncey

    Client Finance Manager

    Emma just loves the variety of a week’s work at Value Add. As a highly experienced bookkeeper her day might be spent collating a VAT return for a consultancy company, sorting through invoices or doing a year end summary for an e-commerce or high street shop.
    She might even be offering calm professionalism for a client who’s in a bit of a pickle with their numbers.
    Whether it’s being given complete responsibility for a client’s books, or developing a deep working relationship, Emma takes it all in her stride.
    She can also be found striding out around her local area with her dog Chopper, and as an apprentice gardener she’s adopting an experimental approach. Once indoors, Emma enjoys nothing better than relaxing with a good Netflix documentary.

  • Christine Payroll

    Christine Flannigan


    Christine is Value Add’s admin superstar who also includes payroll and bookkeeping talents to her professional portfolio.
    Every day delivers variety and challenge for Christine, but as someone who thrives on detail, she just loves getting into the nitty gritty of each project and feels huge satisfaction from getting it right.
    As a natural-born people person, Christine loves to build proper relationships with Value Add clients, always aiming to put people at their ease.
    Spare time is spent on the important but simple stuff like eating out, shopping and walking with family and friends. Regular jaunts to the family caravan in Dumfries feature large in Christine’s life, as does the annual visit to the Anglesey branch of her clan, and she does love a holiday in the Salou or Florida sun.

  • Sushil FCCA Accountant

    Sushil Chander

    Senior Accountant (FCCA)

    ACCA qualified Sushil has been working in accountancy since he qualified in 2015.
    He has a versatile skillset in Accounts Preparation & Presentation under local GAAP as well as IFRS.
    Looking after your Tax Affairs is where he excels e.g. VAT, Corporate, Capital Gains, Inheritance & Personal Tax.
    When not at his computer he loves being a daddy and spending time with his beautiful daughter.

  • Emma ICB Bookkeeper

    Emma Campbell


    Emma plays a starring role as one of Value Add’s brilliant bookkeepers, and this drama school graduate certainly shines when it comes to order and organisation. When her original ambitions for a career in the West End began to feel like she was on the wrong path, Emma changed direction and started to develop her natural ability with numbers.
    As someone who loves accuracy and right answers, she thrives on keeping Value Add clients’ books in great shape.
    Professional development is important to Emma, and she’s a qualified Member of the Institute of Certified Bookkeepers, but she also continues to satisfy the performing part of her personality with regular roles in am-dram productions.

  • Stuart CIMA qualified

    Stuart Fraser


    New kid on the block Stuart joined the team in 2021 and already has made his mark.

    Stuart is a CIMA Chartered Management Accountant and an experienced Financial Controller with a demonstrated history of working in the electrical and electronic manufacturing industry.

    Skilled in Sage Products, Cash Flow, ERP Implementations, Business Planning, and Fixed Assets.

  • Jennifer ICB qualified

    Jennifer Nicol

    Bookkeeping & Payroll

    Jennifer is another of our ICB qualified bookkeepers having trained with Ideal Schools.

    She’s one of our payroll experts and has flourished in this area. The guru of all things xero payroll.

    In a previous life she qualified with a degree in Computer Science so she’s one to call on when we get those trick integrations to work on.

    Weekends are usually spent with her family.

  • Janette - PQ

    Janette MacRae


    They say variety is the spice of life. As a business, we're big Xero fans but sometimes we are asked to work on other software too.

    If you were to ask Janette what her choice of software would be she'd say Quickbooks every time.

    Janette is a Part Qualified accountant having trained at Campbell Dallas for many years.
    She's spent a good proportion of her time in the railway business and in 2015 joined the ValueAdd team where she's worked in the property industry, motor mechanics, film production, IP consultancy and recruitment sectors.

  • Amanda Ryan Social genius

    Amanda Ryan

    SM Catalyst

    Multi award-winning Amanda is a genius at strategising, planning and implementing Social Media for ValueAdd clients. Phenomenally she seems to need little guidance and is like a dog with a bone when the ideas spark.

    She's a dab hand at drawing out the best things to say and matching the words with powerful imagery for maximum impact.

    Instagram is where she is usually found but she works across all platforms for the complete package.

  • Geri Norman


    Camera-shy Geri is IAB qualified and has been a core member of the ValueAdd team since March 2013.

    Traditionally a Sage fangirl she's warmed to Xero and loves the flexibility it brings to clients.

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Ready to add value to your business?

We’d love to discuss what we can do to support your business get in touch for a chat and to see if a bespoke ValueAdd package will work for you.