Tuesday, 28th May 2018 may have been an average working day for many, however for Michelle at ValueAdd Business Solutions Ltd an invitation to the Trades Hall of Glasgow changed all that. Wondering what was this invitation was? Well, Michelle was invited to a pop-up art gallery being hosted by the candidates of this years series of The Apprentice.
The world of social media is a vast and varied place and it’s become crucial for businesses and organisations to keep up with trends and platforms. But where do you start? Who is the target audience? How do you grow your social following and maintain interest? Here are a few things we’ve found beneficial, hope you do too.
It’s no secret that Social Media is everywhere. It’s there when you first wake up, when you flicking through your e-mails to get a head start on the day ahead, it’s on your lunch break when you Instagram what you’re about to devour, it’s on your commute home from work when you tweet how stressful your day has been and then it’s even there at night when you Facebook the world about how you survived “hump day” and then search through Pinterest for ideas of how you are going to make your spare room look “Retro-chic” on a budget… although everyone knows you’re still going to buy that tin of Magnolia.
For most, it is the dominant players – Facebook and Twitter – which are utilised to help grow and promote their businesses. However, there are several other platforms, lurking in the shadows which despite being overlooked are jam packed with features specifically designed to help you and your business excel. If you’re in business, LinkedIn might just be the way forward.
If you think Social Media is just for catching up on the latest gossip with your friends you’re wrong. Many businesses have had loads of success with Social Media, in fact some businesses put their success down to Social Media alone and with a honed strategy and a little effort you can reap results.
Twitter is one of the most popular social media sites on the web for individuals and business owners, I know it’s my favourite. Twitter is a really useful tool in promotion and marketing, however, to get the most out of Twitter you’ll probably need to organise your feed and the easiest way to do this is through Lists.
Businesses stay in touch with their customers and generate more interest in them through one or more of the various social media platforms out there. Facebook is one of the most well-known and well used social media platforms with more than 1.2 billion users around the world and this number is growing.