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Action plan: naming your business

A Rose By Any Other Name…

So you’ve decided to set up your own business. You’ve done your business plan, SWOT and marketing analysis, decided on what your core products or services are going to be and how you are going to promote and sell them. The final piece of the jigsaw is a company name. Whether you business is online or more traditional, its name is more important than you might think. It has to be unique and not infringe any copyright. It has to be memorable and perhaps most importantly, it has to be the very essence of your business as it is from your name (and possibly tag-line) that your brand will develop.

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