I know businesses need a social media presence, you know businesses need a social media presence but how do you find the time when you’re trying to run the business?
Outsourcing. Using an outsourced specialist is a powerful way to upgrade your business without the costly expense of taking full-time staff. It has the advantage that you only pay for the tasks and skills needed when you need them. But how can outsourcing your social media help your business?
Your Time Is Costly
How many times have you picked up your phone full of good intentions to post something but before you know it an hour has passed by and all you’ve done is liked pictures of kittens and laughed at corny dad jokes? Been there…done that!
But those hours all add up and it eats away at the productive time you could spend working on your business. That’s an hour of revenue you can’t charge for.
The average time spent on social media is currently a whopping 2 hours 27minutes A DAY, that’s an average of 73 hours per month. What else could you achieve with that time?
Developing and posting a dedicated social media campaign, or consistent posts takes time too. It can entail strategy planning, content research, creating graphics, interaction with your online customers, and writing or sharing posts. It all takes up time, and if you’re not experienced in the job it will take up a lot of your time.
To gain a return on your investment in social media consistency is key. The timelines for all platforms move quickly and if you’re not showing up your customers may miss you. This level of posting can be difficult to achieve when you have so much to do in your business already.
But this pain can be easily taken away: once you’ve worked out a strategy and plan with your social media manager they can make sure you are appearing where you need to be, when you need to be and that’s where you reap the rewards.
When you outsource a task you are hiring someone that already has particular expertise in that area. You don’t have to spend a lot of your time training them for the role, and often they will already have systems set up to speed up the process.
You also have the advantage of their years of experience and knowledge, your business gets to gain from that and it could be a valued resource.
I’ve been on both sides of this. I’ve run social media accounts for clients and I’ve had support running my own socials when it got too much. I know it’s scary to hand over this particular task so if you want to do it in baby steps, that’s fine. A Social Media consultant is there to guide and advise but it’s your business at the end of the day, they will work with you to achieve results.
So if you feel your business needs social media help, or are feeling overwhelmed by the number of tasks you have to do each day, book a discovery call with us – just click here. We can discuss your business needs and ways to free up your time.