If you haven’t heard of LinkedIn, then you have really been missing out. In a nutshell LinkedIn is a business networking website, similar to Facebook but for business connections. It is also one of the most valuable online tools for boosting your business; hence it is worth spending the time to ensure you get the most of your LinkedIn account. More and more individuals and businesses are using LinkedIn to reach out to potential customers, employees, employers and suppliers everyday, so if you don’t have an account then it should become a high priority to get one.
So you’ve decided to set up your own business. You’ve done your business plan, SWOT and marketing analysis, decided on what your core products or services are going to be and how you are going to promote and sell them. The final piece of the jigsaw is a company name. Whether you business is online or more traditional, its name is more important than you might think. It has to be unique and not infringe any copyright. It has to be memorable and perhaps most importantly, it has to be the very essence of your business as it is from your name (and possibly tag-line) that your brand will develop.